All measurements are body measurements in centimetres: measure yourself, find your numbers below, and you have your size. Where a piece has its own size chart, go by that one: it is specific to that piece.
Dresses, tops, knitwear, jackets & coats, skirts, trousers and sets.
Size
EU
UK/AU
US
Bust
Waist
Hips
XS
34
6
2
80โ83
62โ65
88โ91
S
36
8
4
84โ87
66โ69
92โ95
M
38
10
6
88โ91
70โ73
96โ99
L
40
12
8
92โ95
74โ77
100โ103
XL
42
14
10
96โ101
78โ83
104โ109
2XL
44
16
12
102โ107
84โ89
110โ115
3XL
46
18
14
108โ113
90โ95
116โ121
Scroll sideways on your phone to see every column.
Shoes
Foot length is the most reliable number. Measure both feet and go by the longer one.
EU
UK
US
Foot length (cm)
35
2.5
5
22.5
36
3.5
6
23.0
37
4
6.5
23.5
38
5
7.5
24.0
39
6
8.5
24.5
40
6.5
9
25.0
41
7.5
10
25.5
42
8
10.5
26.0
43
9
11.5
26.5
How to measure
Bust: around the fullest part of your bust, with the tape level across your back.
Waist: around the narrowest part of your waist, usually just above the belly button.
Hips: around the fullest part of your hips and seat, with your feet together.
Foot length: stand on a sheet of paper with your heel against a wall, mark the tip of your longest toe and measure from the wall to the mark.
Measure over underwear, with the tape snug but not tight.
Fit tips
Most styles fit true to size. Pick the size your measurements point to.
Between two sizes? Go for the larger one.
Relaxed and oversized cuts are roomier. If you prefer a closer fit, you can size down.
Shoes: between sizes, or wide feet? Take the larger size.
Still unsure?
Email us at hello@sokynd-brand.com with your measurements and the piece you are looking at, and we will help you find the right size.
PRODUCT DETAILS
Luz Strapless Ruched Maxi Dress for Women
This dress was made for warm evenings out โ the kind that start at a garden party and drift into dinner by the sea. Side ruching pulls the fabric into soft, textured folds that move with you all night long. The floor-length silhouette skims the body while the ruched detailing adds dimension, making it a striking choice whenever you want an effortless, put-together look without extra layers or accessories to fuss over.
Details
Floor-sweeping maxi silhouette with a fitted, contoured shape that traces the body from bust to hem
Strapless neckline with a structured supportive bodice for a clean, unbroken line across the shoulders and collarbone
Polyester and elastane blend with a smooth, lightweight feel that drapes easily
Side ruching adds texture and defines the waist, creating subtle shaping without the need for a belt
Available in Brown, Beige, and Claret โ three tones that layer easily into a warm-weather wardrobe
Pair with gold-toned accessories to complement the hardware finish and add polish to the overall look
Fit & Size
Elastane content gives the fabric a degree of stretch for ease of movement, whether you're seated at dinner or dancing later on
Structured strapless bodice holds its shape without straps or adjustable ties, so it stays put through a full evening
Available in S, M, and L
Material & Care
Made from a polyester and elastane blend with canvas construction
Machine wash cold, lay flat to dry
OUR MATERIALS
Materials vary by style. Check the product details for the composition of this item. For questions, contact hello@sokynd-brand.com.
CARE
Follow the care label supplied with your item. Care instructions vary by material; contact us before washing or applying heat if you are unsure.
SHIPPING & RETURNS
Available destinations and shipping costs are shown at checkout.
Yes, I really liked the fabric; it's soft and the stitching is in perfect condition. The color is also very pretty just like in the images. It arrived in less than a week.
Ordered the claret in a size small and it arrived looking exactly like the photos. The polyester and elastane blend has just enough stretch to make sitting, dancing, and moving between dinner tables feel easy. I stacked gold bangles and wore strappy heels and felt genuinely put together all night.
Wore the claret small to a friend's birthday dinner at a nice restaurant and the compliments were immediate. The ruching sits in exactly the right place to define the waist, and the bodice stayed put for a four-hour dinner without me touching it once. This is my new go-to dress for any occasion that needs a little effort.
The side ruching on the brown is stunning and the contoured shape is incredibly flattering through the midsection. I took off one star only because the hem length is very long, even in heels I feel like I am walking on it slightly.
The ruching looks beautiful and the claret color is rich and flattering, I will say that upfront. My concern is the fabric feels a bit delicate and I am slightly nervous about washing it without damaging the structured bodice over time. It is lovely for now but I am not sure how it will hold up long term.
The product description mentions warm evenings starting at garden parties and drifting to dinner by the sea, and honestly that is exactly where I wore the beige version. The floor-sweeping hem, the soft ruching, the way the bodice holds its shape, all of it delivered exactly as described. Ordering the brown next.
The elastane in the blend gives you just enough give to move and breathe without the dress losing its shape. I sat through a three-course dinner in this and it looked just as good at the end of the evening as it did at the beginning.
The suggestion to pair with gold-toned accessories is spot on, the brown with gold earrings and a thin gold chain is such a stunning combination. I wore this to a rooftop birthday dinner and felt overdressed in the best way possible. The structured bodice held all night, not once did I feel the need to adjust.
Got the claret color in size L and it's the most elegant thing I own. The material breathes so well, even wore it to an outdoor dinner in 85-degree heat and stayed completely comfortable. Floor-length hem is perfect and doesn't drag.
I danced at a wedding reception for two hours in this dress and the strapless bodice did not budge once. The contoured structure really does hold itself up, which sounds like a small thing but is genuinely a big deal when you are wearing a strapless maxi all evening. The claret color also photographed beautifully.
Honestly thought this would be cheap-looking at this price point but I was so wrong. Wearing it to a seaside event next week but honestly might just wear it everywhere because I love it that much. The craftsmanship is legitimately impressive.
The ruching on the sides is genius design, seriously. Bought it in beige and paired it with heels for a fancy dinner, and my partner couldn't stop saying how great I looked in it.
Ordered size S in brown and it's perfect. Strapless stayed secure all night, the material feels premium even though the price is so reasonable, and the length is exactly right.
Finally found a maxi dress that actually fits my body shape properly. The ruching isn't overdone, it's just the right amount of detail to be interesting without being tacky.
The ruching along the side is positioned perfectly to create the illusion of a smaller waist, and the beige looks warm and golden in evening light. Only minor thing is the fabric wrinkles a bit in transit so steam it before wearing.
Wearing it now as I type this because I genuinely can't take it off. Brown in size M, and the breathable fabric makes such a difference compared to thicker materials that make you feel stuffy.
This is my new favorite thing in my closet. The beige version is so versatile I've already worn it three times in different settings and it works for everything.
Bought this specifically for an anniversary dinner and it was absolutely the right choice. The sophistication of the strapless neckline combined with the floor-sweeping length just screams elegance.
The claret color is absolutely gorgeous in person and the way the fabric moves when you walk is just chef's kiss. Felt confident and beautiful wearing it to a summer gala.
I've worn this five times already since I got it two weeks ago. The ruching holds up great, no pilling, and it still looks fresh and fancy every single time.
My biggest worry with strapless dresses is them slipping down but this one has never budged. Brown size L and everything about it feels secure and well-constructed.
The fitted contoured shape of this dress is doing a lot of work in the most flattering way. It holds close to the body without feeling restrictive, the stretch from the elastane blend means you can actually eat a full meal and sit comfortably. The claret is my favorite, it has a depth to the color that photographs really richly.
The soft ruched folds catch the light beautifully and the dress moves like something you would find at a much higher price point. Wore it in beige to a seaside wedding and felt completely appropriate and genuinely elegant. The gold accessories suggestion in the description is worth following.
SOKYND offers womenโs clothing and accessories, from seasonal styles to everyday outfits. Explore our collections of dresses, jackets, separates and bags.
Fit varies by style. Check the measurements provided for the item. If measurements are unavailable or you are between sizes, email hello@sokynd-brand.com with the product name and your measurements.
Available destinations and shipping costs are shown at checkout.
The payment methods available for your order are displayed at checkout. Review the final total, including shipping and any taxes collected at checkout, before completing payment.